black prince launch new narrowboat design
One of Britain’s best known canal holiday operators has unveiled a brand revamp and a new range of hand-built boats to reflect soaring levels of interest from families in narrowboat breaks.
Black Prince Holidays, which operates canal breaks from nine bases across the UK, will be investing more than one million pounds over the next year on the new Signature range of narrowboats, as well as developing a new website and updating its signage and team uniforms with a sleek, modern look.
Following two summers of record bookings, Black Prince’s boat-building team has crafted a narrowboat to appeal specifically to modern families. The new layout features a larger kitchen area with more worktop space, multiple USB sockets and wireless charging pads, plus black-out blinds and bespoke mattresses for comfortable nights.
Black Prince worked with Devon-based interior design agency PHI Concepts to develop a fresh take on narrowboat interiors and transform the traditional style into something fresh and modern.
The new boat launches first at Black Prince’s Stoke Prior base in Worcestershire, and Napton in Warwickshire, and will be immediately recognisable with its sleek royal blue exterior and clean lines.
The design style has been used across the company’s website, signage, livery and team uniforms, which can be seen on waterways across the UK.
Leighton Jones, operations manager at Black Prince says the developments have been inspired by feedback from guests: “Narrowboats have a very traditional image, but over the past two years we’ve attracted a new generation of families and we felt it was right to develop a boat that appeals directly to them.
“Our new brand reflects all this, without losing the links to history and quality that people associate with Black Prince.”
For more information and to book, visit: Black Prince